About Us

Located in Southern California, PEAR Public Relations is your #1 GO TO for Public Relations. Period. Our approach is simple, by mixing Media Relations, Community Relations, Social Media and Special Events, PEAR Public Relations will achieve (and exceed) your expectations. PR campaigns should capitalize on your brand and directly impact your bottom line - and that is what we do!

Media Relations:

At PEAR Public Relations, we know who to contact - and more importantly - we know when to contact them. We customize your news so that it is intriguing to the media and to your audience. Several approaches are considered when approaching the media on behalf of clients including:

• Press Kit Development
• Press Conferences
• Targeted Media Coverage (Print, Online & Broadcast)
• Media Tours and Events
• Media "Topic" Monitoring (Lists, Awards, publication calendars)
• Media Tracking

Social Media:

If you're resisting social media because it's too confusing or overwhelming - you're missing out BIG TIME!! Social Media gives you an opportunity to talk directly with your customers and potential customers. But the truth is - it is overwhelming. The rules change daily and new information and new sites pop up regularly. You need someone who can manage the conversations with your clients while still protecting your brand identity. At PEAR Public Relations, we use social media in both our personal and professional lives and realize how drastic the impact can be. We can oversee your social media campaigns by:

• Creating and Maintaining your Facebook page
• Creating and Maintaining your Twitter account
• Managing and communicating Review sites like Yelp and Google Places
• Creating and maintaining your YouTube channel
• Researching and recommending Deal of the Day programs like Groupon, Living Social and SpreeBird 
• Updating your blog
• Serving as liaison between you and one of Southern California's most reputable Search Engine Marketing & Optimization companies 

Special Events:

Whether you are launching a new product or service or need to breathe life into an old one, PEAR Public Relations can create an event that will keep you on target long after the buzz has died down. From start to finish, we will create and manage your event, generate buzz about it and keep them coming back for more. By integrating our Media Relations expertise, social media strategies and innovative event ideas, your PR campaign will operate in a synergistic balance that will provide powerful results. A few events that we can create for you include:

• Grand Openings
• Launch Parties
• Promotions
• Golf Tournaments
• Charity Fundraisers

Internal Communications:

Your front line employees are your first impression - period. Each member of your organization should serve as a brand ambassador. Let PEAR Public Relations create an internal communications campaign that is consistent with your brand. Speak to your employees, tenants, shoppers or customers by e-newsletter or email marketing. As ambassadors of your brand, you want your internal team to be consistent with the brand and cornerstones of your company. We offer the following in internal communications services:

• Newsletter Creation & Updates (Email and other)
• Shopper Communications
• Tenant Communications
• Employee Communication